For the attention of European, Asian,
African and Middle East countries. India, which is fast emerging as a world
power, has been empowered by dozens of written and verbal languages.
The languages, which have been recognized as per the Constitutional
provisos by the Government of India are referred to as official and they are
depicted on all denominations of the Indian paper currency. However, there
are dozens of languages in India that are not backed by a script for
reference. Each of these is essentially a blend of several languages. It may
be a fully developed language or a dialect. The lingua Franca, however, is
confined to each state as their own state language.
Though Hindi was declared as the official language in the late fifties, it
isn't widely accepted as the language for communiqué. Starting with
Maharashtra, and heading extreme north, Hindi prevails both in spoken and
written practice. Sanskrit, as we all know, is the parent language, which
that was the first spoken language and also was the pioneer in script. This
script proliferated into and influenced scripts of several other languages
and that include even those scripts, which are currently in use across
India. Even most of the European and Asian languages are chiefly based or
are an offshoot of Sanskrit. So, India, so as to say, has 'a colorful
feather in its' cap'. Though Indian culture is mostly universal for the
entire subcontinent, each state and region has included their own minor
variations, which are customized according to their own area and cultural
needs.
Cultural barriers of every country of the globe can prove to be impediment
for a successful business and these obstacles need to be eliminated for the
business to succeed.
For the purpose of Industry and Commerce, English prevails the world over.
Sir Winston Churchill said when India gained independence in 1947, 'English
is an Indian language.' How true has this turned out to be! This can best be
evidenced by the fact that India now has the largest pool of English
speaking populace outside the USA. A pragmatic, well-studied approach to
foray into international markets would always bear fruit swiftly, if it were
supported by proficiency in English language.
Evolved from such a rich linguistic heritage, that India enjoys, we, the
'Adith Multilingual Services, Pvt. Ltd.' have developed various marketing
packages for our potential clients from the international arena. Each
country, has their own unique interwoven fusion of culture, customs and
practices to which, their business practices are harmonized, that may,
however be prevailing only in that part of the globe.
This is an ideal environment for AMSPL to play an effective role in
targeting the chosen market area and ensuring your campaign is structured
and in tune with the market to realize sustained success throughout. AMSPL
bears out these claims through our track record of credible array of
results.
Strategically located across the globe, we have well qualified and
professionally experienced 2000 translators, who are capable of translating
from and into 150 languages. Our translators are supported with the
pertinent application software to accomplish the translation customized as
per the needs of the clients. We ensure that your approval is obtained at
every stage of progress and we keep you updated on the project. Depending on
the volume and type of work, we generally endeavor to maintain a time
schedule.
Needless to say, our services are always ‘end-to-end’
in nature, covering all critical aspects of the various projects we
undertake. Our present installed turnover capacity is pegged at a billion
words per year, with adequate spare facility to encounter contingencies.
However, if the need for further sizable capacity enhancement is found
vital, we are well organized to meet these challenges in all fronts with our
professional services.
We, will however, need the clients' business plan, target area, the product
descriptions and if possible, samples of the products to be launched.
Thereafter, we will submit a draft of our campaign plan for marketing your
product. On your approval of this draft, we pilot the campaign wherein you
are updated periodically.
Should you care to read an example of how language barriers are broken,
read on.
A firm, manufacturing shoes, deputed salesman A to foray into a certain
island to sell shoes.
Salesman A went to this island and after a prolonged stay, made rather weak
efforts to sell his company's shoes. The results were obviously dismal;
feeling despondent, frustrated and dejected, the salesman returned to his
home country. He met the CGM, his boss, and reported his nil sales. His boss
queried 'How come? I have heard that there is great market potential in this
island for our shoes.'
To this the salesman replied, 'But sir, nobody on this island wears shoes.'
'That is all the more the reason for one to sell one's shoes in a 'barefoot
country'.' "I agree with you sir. But I faced other problems which I
was unable to surmount.' 'Like what?' 'They could not understand what I was
saying and vice versa. There was a very large communication gap sir.'
After relieving Salesman A, the CGM promptly called Salesman B who was
already selling shoes in an area where shoes were worn. After updating him
about the island, the CGM sent him to the same island where salesman A drew
a blank.
Salesman B, on arrival to the island, sought a senior learned man, and
under his guidance, commenced learning the local language and got a through
understanding of their culture, customs and habits to such an extent that he
soon became to be accepted as a native of the island. Thereafter, he
aggressively launched his sales campaign at strategic cities and places
using a Public Address system. Wherever he spoke, large crowds began to
gather around him with their mouths agape.
On the penultimate day of his campaign, he brought his products- shoes,
along with him and he began elucidating all the virtues of a pair of shoes,
which the public swallowed, hook, line and sinker. Subsequently, it was a
matter of days before he was able to sell out all his stocks and call for
replenishment. As a consequence, the firm monopolized the market for a long
time to come. What in effect Salesman B did, was to break the communication
and cultural barriers of the local people, which enabled him to make a giant
size deal with the 'barefoot island' - who by now, are wearing the best of
shoes.
When there was a delay on the arrival of further consignment of shoes,
Salesman B promptly went back to his home country and confronted his CGM.
The CGM, with a broad smile and after shaking hands with Salesman B, pointed
at his office seat and added , 'You, are now the CGM and thanks to you, I am
now the Vice - President of the company having gone one rung up the ladder.'
So, we see that with effective communication coupled with the local culture
and customs, we can foray into any part of the globe to promote sales of our
products while enabling unhampered vertical growth of our company. This is
where Adith Multilingual Services Pvt. Ltd fits into your picture of
success.
