For the attention of European, Asian,
African and Middle East countries. India, which is fast emerging as one of
the countries being recognized as an upcoming world power, has a trend of
being empowered by two dozen written and verbal languages.
These languages, which have been accordingly acknowledged by the Government
of India as official, appear on almost all the paper currencies. However,
there are dozens of languages in India that are not backed by a script for
reference. These are a hasty concoction of many neighboring and spoken
languages, which may be termed as dialects or the communicative power of
underprivileged masses. The lingua Franca, however, is confined to each
state is their own state language.
Though Hindi was declared as the official language in the late fifties, it
isn't widely accepted as the language for communique. Starting with
Maharastra, and heading extreme north, Hindi prevails both in spoken and
written practice. Sanskrit, as we all know, is the mother language, which
that was first spoken and was the pioneer in written script. This script
proliferated to several other languages and even those scripts, which are
currently in use across the different states of India. Even most of the
European and Asian languages are chiefly based or are an off shot of
Sanskrit. So, India, so as to say, has 'a colorful feather in its' cap'.
Though Indian culture is mostly universal for the entire subcontinent, each
state and region has included their own minor variations, which are
customized according to their own area and cultural needs.
Cultural barriers of every country of the globe can prove to be detrimental
for a successful business and these obstacles need to be eliminated for the
business to succeed.
For the purpose of Industry and Commerce, English prevails the world over.
Sir Winston Churchill said when India gained independence in 1947, 'English
is an Indian language.' How very true this has turned out to be can best be
an arbitrator only by those who exercise the language even nearly after six
decades of independence. A pragmatic, well studied and practical approach to
foray into international markets would be the ideal approach.
With such a rich heritage of India in terms of languages, we, 'Adith
Multilingual Services, Pvt. Ltd.' are poised to, and have various packages
for our potential clients who are in the international arena for marketing
their products. Each country, has their own unique interwoven fusion of
culture, customs and practices conducive to their business practices, which
may however not be prevalent in the other parts of the globe.
This provides an environment for AMSPL to step in, to play a multifaceted
role in targeting your chosen market area and ensure that the clients'
campaign is structured to visualize success that remains paramount
throughout. MSPL houses qualified and experienced staff, infrastructure, the
technical know - how staff, equipment, and the last but the least, our
'Track Record' to testify our creditability and claims.
We have well qualified and professionally experienced strategically located
2000 translators across the globe who are capable of translating 150
languages. Our team of translators are given the back up support of computer
software and applications to complete the works of translation customized to
the needs of the clients. We ensure that your approval is obtained at every
stage of progress and we keep you updated on the project. Depending on the
volume and type of work, we generally endeavor to maintain a time schedule.
Needless to say, our services are invariable 'full cycle' in nature,
covering all critical aspects of the various projects we undertake. Our
present installed turnover capacity is pegged at a billion words per man
day, with adequate spare facility to encounter contingencies. However, if
the need for further sizable capacity enhancement is found vital, we are
well organized to meet these challenges in all frontage with our
professional services.
We, will however, need the clients' business plan, target area, the product
descriptions and if possible, samples of the products to be launched.
Thereafter, we will submit a draft of our campaign plan for marketing your
product. On your approval of this draft, we pilot the campaign wherein you
are updated periodically.
Should you care to read an example of how language barriers are broken,
read on.
A firm, manufacturing shoes, deputed salesman A to foray into a certain
island to sell shoes.
Salesman A went to this island and after a prolonged stay, made rather weak
efforts to sell his company's shoes. The results were rather dismal; feeling
despondent, frustrated and dejected, the salesman returned to his home
country. He met the CGM, his boss, and reported his nil sales. His boss
queried 'How come? I have heard that there is great market potential in this
island for our shoes.'
To this the salesman replied, 'But sir, nobody on this island wears shoes.'
'That is all the more the reason for one to sell one's shoes in a 'barefoot
country'.' "I agree with you sir. But I faced other problems which I
was unable to surmount.' 'Like what?' 'They could not understand what I was
saying and vice versa. There was a very large communication gap sir.'
After relieving Salesman A, the CGM promptly called Salesman B who was
already selling shoes in an area where shoes were worn. After updating him
about the island, the CGM sent him to the same island where salesman A drew
a blank.
Salesman B, on arrival to the island, sought a senior learned man, and
under his guidance, commenced learning the local language and got a through
understanding of their culture, customs and habits to such an extent that he
soon became to be accepted as a native of the island. Thereafter, he
aggressively launched his sales campaign at strategic cities and places
using a Public Address system. Wherever he spoke, large crowds began to
gather around him with their mouths agape.
On the penultimate day of his campaign, he bought his products - shoes -
and he began elucidating all the virtues of a pair of shoes, which the
public swallowed, hook, line and sinker. Subsequently, it was a matter of
days before he was able to sell out all his stocks and call for
replenishment. As a consequence, the firm monopolized the market for a long
time to come. What in effect Salesman B did, was to break the communication
and cultural barriers of the local people, which enabled him to make a giant
size deal with the 'barefoot island' - who by now, are wearing the best of
shoes.
When there was a delay on the arrival of further consignment of shoes,
Salesman B promptly went back to his home country and confronted his CGM.
The CGM, with a broad smile and after shaking hands with Salesman B, pointed
at his office seat and added , 'You, are now the CGM and thanks to you, I am
now the Vice - President of the company having gone one rung up the ladder.'
So, we see that with effective communication coupled with the local culture
and customs, we can foray into any part of the globe to promote sales of our
products while enabling unhampered vertical growth of our company. This is
where Adith Multilingual Services Pvt. Ltd fits into your picture of
success.
